We can never
allow complacency in the workplace as research shows it is at least 13 times more difficult and expensive
to win a new customer than to keep an existing one.
Customer Loyalty is critical
to every organisation and allowing your clients to have their input of ideas and
constructive feedback to develop your business, will provide a more rewarding
relationship.
Mapledoram will help
you understand;
Who are your most profitable customers.
Why do they buy from you?
How do they think you can improve?
Mapledoram will create
programmes to engage your customers, and share with them your plans for the future.
For example:
Customer Relationship
Appraisals.
User Forums.
Win/Loss debriefs.
Customer Coverage Contracts between your sales people and your clients.
Voice of the Customer events.
Which customers can
you afford to lose this year? |