Corporate
hospitality is estimated in Britain alone, to be an industry worth somewhere between
£700m and £1bn per annum.
It is now established as a very serious and necessary
marketing tool, and an integral part of any total business development programme. As you
will know in today's competitive business world, customer retention is the lifeblood of
any successful company. And the old 80-20 rule still very much applies.
We do still get 80%
of our business from 20% of our clients.
Regardless of the technology
available to communicate with our client base, the fact remains that
"People deal with
people",
And the face-to-face
contact is unquestionably more powerful than electronic communication when taking business
decisions.
Corporate hospitality is a networking opportunity for you and your
customers to discuss business in an informal surrounding. It is a way of tying in your
customers and making them feel that they are close and important to you.
Research currently shows that
84% of companies expect their hospitality budget to increase, or at least to stay the same
over the next few years.
So how are you going to entertain your existing and future clientele this year?
Give us the opportunity to
plan the most appropriate type of event for your clients. We will provide measurable
feedback after the event to help you evaluate the impact on your future business. |